Imagine, if you will, that you are watching the hit-Netflix series Stranger Things. Despite yourself, you’ve become completely engrossed in the show. The monster, the shady government, and the nuances of each character are believable–you’re completely entranced.
And then you see it.
Part of the missing Will Byers’s character is his proficiency in art, yet the kid’s probably twelve or thirteen. But the artwork that he supposedly drew, his drawing of the Dungeons and Dragons characters…it’s simply too good to be believable. It’s completely taken your head out of the show. The Demogorgon is devouring people left and right, the children are fighting the odds and doing their best to survive in the Upside Down, and all you can think about is whether or not a person of Will’s age could actually draw that well. Enters the solution. “Average Art” makes it so that people never experience this disconnect. “Average Art” is dedicated to creating art that is bad enough to be believable, but not so bad that is off-putting. It strikes the perfect balance, attaining what is known as “The Golden Believability,” as demonstrated in the following piece.
Why pay for anything better? Have a character interested in photography, yet too young to be any good at it? At “Average Art,” we have top-notch photographers specially trained in the arts of mediocrity.
The lighting is off, the framework could be better, and anyone who has attended a week of art school could make this look like the work of a three-year-old. However, these all perfectly contribute to the believability of the photo. Our specially selected focus groups were shown a segment of a TV pilot we crafted about a highschool girl who spends her time taking wilderness photos rather than playing any sports, one version containing professional photography, the other containing “Average Art” photography. We quizzed both focus groups on the events of the TV pilot, and the ones shown “Average Art” were able to give an intricate summary of the transpirings of the show, and wanted to see the next episode. The focus group shown professional photography scored very low on the quiz, and when asked, said all they could focus on was whether the photography was by a teenager or a professional. These viewers were so frustrated by their inability to discern the true nature of the photos that they were vehemently set on not watching any more of the show. Faced with these results, there’s no question: “Average Art” is your only option.
“After making the switch to “Average Art,” my ratings went through the roof! I simply cannot give a higher recommendation.”
-M. Night Shyamalan
Average Art: Stop paying for good art.
December 19, 2017